Textbook Publishing - What’s the Secret to Getting It Right?

Have you ever wondered why some textbooks fly off the shelves while others gather dust? Is it the content, the layout, or something else that hooks readers? I’ve seen authors pour their hearts into writing, only to stumble at the publishing stage. What’s the one thing that could make or break your textbook’s success? Could it be finding the right partner to bring your vision to life? I’m curious, what do you think matters most when publishing a textbook? Share your thoughts!